ORA-recycle-headerWelcome back! After introducing The Green Dentistry Series, discussing the importance of green healthcare and defining eco-friendly dentistry®, this second article will address the specific negative impact the dental industry has had and continues to have on the environment.

I open with a question to every reader. Metaphorically speaking, are you a snowflake?

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It never fails during an economic downturn; people put off fixing their teeth or going to the doctor to save money. They say they can "wait."

But that's the problem isn't it? They CAN'T wait.

It's not like that Star Wars DVD you place on the shelf and it will still be there, exactly as you left it.

What happens if you put off that new mattress? The mattress you are currently using continues to deteriorate. Your back gets sore. Your legs get more restless. You toss and turn. Your deep sleep declines. You wake up more grumpy. Less rested. Less happy.

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HATBORO, Penn. July 6, 2010 – Dentists and additional dental office professionals are invited to tune into a live “State of Dentistry” (http://www.stateofdentistry.com) Dental Talk radio broadcast (WRKO in Boston, Mass.) on Monday, July 19, 2010 at 11 a.m. EDT. Mark Buczko, vice president at Aon Affinity (http://www.aon.com/affinity) will discuss the importance of malpractice insurance for all dental practices and the value of Aon Affinity’s Dentist’s Advantage (http://www.dentists-advantage.com) program, which addresses the professional liability insurance needs of 20,000 dentists across the nation.
“In today’s litigious society, it is important for dentists to understand what malpractice is, what causes claims to happen and how best to protect themselves,” explained Buczko.  “I encourage all dental professionals to check out this informative program to get the facts.”
Larry Jacobs, host of State of Dentistry radio (http://www.stateofdentistry.com), added, “Malpractice is a critically important area for all dentists to address – for the protection of themselves, hygienists, assistants and additional office staff. They need to know the specific questions to ask so that they get the right coverage to meet their needs.”
Listeners of this program will learn the answers to these key questions:
* What is malpractice and what are the most common causes?
* What are the most common claims filed against dentists?
* What are the emerging risks in the dental profession today?
* How should dentists protect themselves and their practices against costly lawsuits?
* What are the most critical questions dentists should ask when researching malpractice coverage?
* What is Dentist’s Advantage (http://www.dentists-advantage.com) and what are the specific benefits of this coverage?
Following the broadcast, the link to the interview will be posted on the State of Dentistry’s marketing blog, located at: http://www.dentaltalkradio.wordpress.com. Interested listeners will be able to access the interview through various additional channels as well, including iTunes (http://www.itunes.com), http://www.orthopracticeus.com and http://www.healthcarewealthcare.wordpress.com.
HATBORO, Penn. July 6, 2010 – Dentists and additional dental office professionals are invited to tune into a live “State of Dentistry” (http://www.stateofdentistry.com) Dental Talk radio broadcast (WRKO in Boston, Mass.) on Monday, July 19, 2010 at 11 a.m. EDT. Mark Buczko, vice president at AON Affinity (http://www.aon.com/affinity) will discuss the importance of malpractice insurance for all dental practices and the value of Aon Affinity’s Dentist’s Advantage (http://www.dentists-advantage.com) program, which addresses the professional liability insurance needs of 20,000 dentists across the nation.

 “In today’s litigious society, it is important for dentists to understand what malpractice is, what causes claims to happen and how best to protect themselves,” explained Buczko.  “I encourage all dental professionals to check out this informative program to get the facts.”

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According to IBM, “Every dollar spent in improving your website’s usability and responding to customer feedback will return $10 - $50 for most (interactive) websites.”

You don’t expect your patients to go several years without seeing you, so follow good preventive care measures for your website.  It will be easy for you to find one of the many firms out there that offer a free evaluation of your current website.  The challenge for you is to interpret the evaluation results and avoid the hype.

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Social media is hot right now.  Fortune 500 companies are jumping into the fray as fast as possible.  They are spending millions to get a presence on the big platforms like YouTube, Facebook and Twitter.  Many small businesses, and some dentists are following suit.  They are taking advantage of a marketplace that contacts over half of the U.S. population.  Now marks an important time for Dentists to become more involved in the social media world

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Are you one of three of dentists who regularly experiences pain, or will you be one of the 30% dentists who retires early--but is forced to, due to a disability?

A constantly evolving plethora of dental ergonomic equipment has promised hope for the hurting; ranging from light-weight flip-up telescopes and new-state-of-the-art Procedure Scopes to various delivery systems and ergonomic handpieces.  And helped it has…to a point.  However, the literature continues to portray the grim reality; the problem of work-related pain in dentistry is only mildly resolving.

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